Main Page | Deborah Taylor Desig Copy

Graphic Designer. Creator. Ideator.

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Explore several case studies to see how marketing campaigns unite in various mediums to tell a cohesive story

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NICE TO MEET YOU!

My name is Deborah Taylor

With over 20 years of experience in both agency and freelance – with work ranging from logos to web, concept to production, foil-stamped live roses to custom ball pits (really!) – I’d like to think I’ve done it all. But every new client, project, and challenge is unique and that’s what keeps me thinking and inspired.

Design – at least in marketing – is nothing without strategy, and that’s where I excel. My Type A-meets-Type-B personality allows me to visualize a path that marries creativity with a plan. It’s not just about making “pretty” things. It’s about understanding what the client thinks they need, what they really need, and how the target audience needs to perceive the message.

There’s a reason why so many of my clients call me a mind-reader and why almost all of my work comes from referrals.

As someone in the Public Relations industry for the past 20 years, I have worked with countless numbers of graphic designers across the globe. Deb stands out among the crowd for several reasons, the top being her ability to not only listen to client requests and execute, but more importantly her ability to probe and ask strategic questions to ensure that the final product delivers the intended message, tone, feel, etc. to the right stakeholders.

Tom Paolella

Car Concierge Plus

LOGO STORY

Have you ever thought "command + Z" when you spill something - only to realize a split second later that you've been spending too much time on your computer and you can't actually undo something in real life? That command key is a designer's best friend, allowing us to speed up technical processes while keeping the creativity flowing.

I was fortunate to be taught under the extraordinary expertise of Fred Troller, legendary Swiss designer, creator of Paul Rand's tombstone. One of his favorite expressions was "design is not precious!" Meaning: Undo. Try Again. Undo. Until it's right.

So what does this all have to do with my logo? While it's a D + T, my initials, it's also the corner of the command symbol. And a reminder that design is NOT precious, it's ok to scrap it and start again, - undo, undo, undo, until it works.